With Google Panda 3.3 seeing millions of websites evaporate from the ranking, it is a valid inquiry for companies to ask whether search engine optimization or SEO continues to be dependable among business services online.
Google Panda 3.3 is the newest algorithm launched by Google. Along with it, Google checked for unnatural link building techniques including obtaining low quality links from networked blogs as well as other low quality sources for SEO articles.
Website owners shouldn?t feel disheartened about the fact that Google is always altering its algorithm. Google?s job is to maintain the worldwide web clean from any mess. It is a tough job to accomplish bearing in mind that there are millions of web sites out there. Earlier, Google only penalised websites that participated in link buying in an effort to control PageRank. At present, Google got smarter and reviewed links which come from low quality content.
With this relentless chase for Google?s latest guidelines, companies might feel like investing on search engine marketing by way of website creation as well as optimisation is risky and unstable. Is it smart to stop search engine marketing investments?
The answer is no. The internet continues to be a decidedly leverageable place in particular for start-ups as well as SMEs which have low capitalization and yet a very good product to provide its market.
The only way to win over Google would be to keep to its rules, notwithstanding the many times these rules have altered and will still change. Additionally, creating and distributing high quality content will always be in line with that Google wants.
How then should business owners align with Google? It begins from the very moment when they are just conceptualising their websites. Business and web site owners should keep in mind that Google wants quality, relevant content for its site visitors. In web design, having zero content and all images on the home page seriously is not a good way of providing Google a visibility of the site. Putting flash elements which Google is not able to index is also not a sound way to let Google be familiar with what the website is about.
Even as Google requires better quality in web sites, website owners must follow with this raise in the bar. After all, there is nothing off beam about being the top website, in Google and your prospective customers? eyes.
Related articles on Magic Webs or visit www.magicwebs.com.sg.
Source: http://www.4mpu.com/blog/the-one-best-practice-to-rank-in-google-despite-algorithm-changes/
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