Saturday, June 2, 2012

Mobile Marketing And Your Business: Tips And Tricks | VideoSwiper ...

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Category: Mobile Marketing | Added on: Saturday, June 2nd, 2012 | Total: 33 Views

Your mobile website should include maps and directions that are easy to use with a mobile device. Navigation is one of the most common things that people use mobile devices for. Make your business easy to find. Ensure that your maps can be easily read on the small screen of the average mobile device. A link that leads to Google maps is essential.

Your friends can be a helping hand when you are testing out your campaign. Consider hiring someone to test out your system in order to get an unbiased viewpoint.

Spending money on professionals for site improvements is a great way to make your site works well for mobile marketing. Building an effective mobile website is a specialized task, considerably different from normal web design. Have a qualified professional design your mobile site if you want it to work perfectly.

Instead of sharing short codes, buy them for your individual use. They?re not cheap at about $2,000 but they can link to your brand. Before long, savvy surfers will start to remember your short code. The price is more than justified because it allows you to sidestep costly legal battles. Note that you too can get into trouble if any code sharing company decides to abuse the system.

Multimedia Messaging Service can be used to distribute coupons and promotions to new and existing customers. You can include certain promotional codes with the coupons that you send out. A tracking code can be used for linking a web site to these promotional codes. Offering coupons will entice new customers to your business and at the same time, reward those who are already established customers.

QR codes can help you make your content more appealing and accessible to customers. With these codes you can share coupons, promotions and discounts. With your cellphone the QR codes are easy to use and capture. By using this resource you can interact with your customers while you have their attention.

Especially when it comes to your mobile website, you must remember that less is more. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users? experiences. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.

When working to develop a mobile marketing strategy, do not leave the people who have older phones out of your plans. Most smart phones can access full websites, but you should still update your mobile website regularly. If your main website uses Flash, link only to your mobile site.

If you want your mobile marketing campaign to be successful, only send out the best possible offers you have. This ensures that customers will be eager to see your offers rather than regarding them as a nuisance.

The idea of mobile marking is to focus on your existing customers, rather than gaining new ones. Your current customers will take much more kindly to receiving product updates and text messages than new customers. You will find that more often than not, people will regard mobile marketing efforts to be spam.

Yes, mobile marketing is quite a subject. No two businesses operate in exactly the same way, nor do they use the same marketing methods. A method that works for one business may be useless to the other. The tips in this article have provided you with some great instructions about how to get started.

You?ll be able to understand how I bought directly into using the services of social websites by dropping by one of many shortcuts directly below, continue reading material and facts regarding this community and learn interesting things.

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Starting A Business: Second Time Around Q & A: Learning how to ...

Body_QAejmartinez.jpgby Iris Dorbian. ?

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When EJ Martinez initially launched Power Pizzeria in 2004, the then-24-year-old University of Miami graduate believed his concept?selling healthier pizza?was good enough to translate into healthy profits. Unfortunately, the former marketing major?s lack of research and experience in the restaurant industry doomed the business, which closed a year after opening. But like the proverbial phoenix rising from the ashes, Martinez used the lessons learned from his mistakes and took over a failing pizzeria at the end of 2005 and spent the next four years fine-tuning the art of running a restaurant. Since then, Power Pizzeria has taken off. In 2011, annual revenue for the company reached $3 million and it employed 80 employees in several locations across South Florida. After recently launching a franchise program for his pizza business, Martinez took some time to speak with writer Iris Dorbian about the importance of learning from failure. ?

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ID: What do you think went wrong the first time? ?

EJM: From my marketing classes, I knew how to advertise the product; I just didn?t know how to fulfill orders. I never worked in a restaurant before so I kind of went into it blindly, not knowing much about inventory, tracking costs, or providing service. I had a good idea but I rushed into it a little too fast without doing the necessary research. In the restaurant world, once you provide mediocre service to customers, they pretty much lose faith in you and stop ordering. I decided to close that restaurant and take some time to learn the business.?

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ID: How did you recover from the failure and rebuild your business? ?

PQ_QAejmartinez.jpgEJM: I went to pizza expos, restaurant shows, read a bunch of books, and learned how to run the business. I knew I had a good product and a good idea. I just needed to know how to execute it. During that time when I was learning how to run a restaurant, I had the opportunity to take over a pizza place here in Miami that was not doing so well. I decided to give it another shot and open another restaurant using everything I had learned, correcting all the mistakes I had made with the first business, and coming in with all new ideas. I was much more organized and prepared. ?

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ID: What did you do differently the second time around? ?

EJM: We added some items to the menu and just learned how to treat the customers right. I also executed basic restaurant principles better, such as how to get deliveries out on time, how to make sure the product is consistent, how to track your inventory, and how to portion correctly. In our first store, there was no inventory control of portions, so our costs were extremely high. Previously I didn?t know how to manage basic day-to-day operations [such as] how many delivery drivers you need and how to route those deliveries more efficiently. ?

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ID: Can you talk about your expansion and how you got involved with opening a franchise program??

EJM: I took [the period of] 2005 to 2010 to perfect our systems and to open multiple stores?we opened four stores between 2005 and 2009. I wanted to get a grasp of how to run multiple restaurants. I had various franchise requests, but didn?t feel we were ready to franchise until I got a good grasp of [managing the business]. So we spent that time just tweaking everything. Then in 2010 we started to develop our franchise program, which launched earlier this year at the Miami Franchise Expo. ?

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ID: Based on your achieving success the second time around, what?s your advice to other entrepreneurs who may be having a rough time reinventing or rebuilding following failure?

EJM: Learn from your mistakes. And keep at it. There were times when I thought about dropping everything and quitting, but then I thought I had a good idea. I didn?t want to be that person who, looking back, said ?I should have done this or that.? It?s really [about] taking a step back to regroup. Learn what you did wrong and talk to as many people as you can. Go and see what other people are doing, right or wrong. Keep trucking along. It?s tough to fail. No one likes to fail, but sometimes it?s good to have a failure before you begin to succeed. ?

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Portland real estate transactions | OregonLive.com

A sampling of single-family-home sales recorded in Portland in April, the most recent month for which data is available. This week: East of 82nd Avenue. Second Saturday: Northwest/Southwest Portland. Third Saturday: North/Northeast Portland west of 82nd Avenue. Fourth Saturday: Southeast Portland west of 82nd Avenue.

97216

11544 SE Lincoln Ct ; 1,698 square feet; sale $177,500
8626 SE Morrison St ; 894 square feet; sale $179,500
2020 SE 87th Ave ; 1,248 square feet; sale $193,000
9904 SE Caruthers St ; 1,271 square feet; sale $205,000
123 SE 84th Ave ; 1,244 square feet; sale $230,000
2215 SE 102nd Ave ; 2,118 square feet; sale $240,000
10440 SE Lincoln Ct ; 2,884 square feet; sale $266,650
97220
10901 NE Thompson St ; 1,086 square feet; sale $179,725
2804 NE 121st Ave ; 2,066 square feet; sale $183,600
11448 NE Fargo St ; 1,120 square feet; sale $203,000
8650 NE Schuyler St ; 1,791 square feet; sale $207,000
11609 NE Klickitat St ; 1,825 square feet; sale $221,000
604 NE 106th Pl ; 3,068 square feet; sale $235,000
97230
12750 NE Weidler St ; 1,560 square feet; sale $172,000
1846 NE 149th Ave ; 1,384 square feet; sale $173,000
4218 NE 131st Pl ; 1,382 square feet; sale $174,900
15867 NE Davis St ; 1,884 square feet; sale $179,900
2310 NE 131st Ave ; 1,436 square feet; sale $187,200
82 NE 188th Ave ; 2,008 square feet; sale $188,400
29 NE 125th Pl ; 2,652 square feet; sale $190,000
14937 NE Davis Ct ; 2,147 square feet; sale $200,000
240 NE 141st Ave ; 2,285 square feet; sale $214,000
13612 NE Davis Ct ; 1,856 square feet; sale $215,000
554 NE 167th Pl ; 2,210 square feet; sale $222,500
3144 NE 142nd Ave ; 3,232 square feet; sale $228,000
2614 NE 131st Ave ; 1,932 square feet; sale $240,0000
15834 NE Rose Pkwy ; 3,174 square feet; sale $243,000
13932 NE Milton St ; 2,573 square feet; sale $247,000
3827 NE 139th Ave ; 1,716 square feet; sale $275,000
97233
14244 SE Grant Ct ; 2,002 square feet; sale $177,000
16100 SE Mill St ; 1,971 square feet; sale $186,100
112 SE 155th Pl ; 1,724 square feet; sale $192,200
13920 SE Main Ct ; 2,160 square feet; sale $228,000
1596 SE 176th Ave ; 2,348 square feet; sale $239,900
97236
5517 SE 133rd Ave ; 1,776 square feet; sale $180,000
17429 SE Franklin Ct ; 2,220 square feet; sale $193,000
13610 SE Foster Rd ; 1,413 square feet; sale $219,500
16091 SE Flavel Dr ; 1,970 square feet; sale $240,000
14038 SE Eastridge St ; 1,766 square feet; sale $251,000
6127 SE Equestrian Dr ; 3,018 square feet; sale $255,000
15445 SE Belmore Hts ; 2,037 square feet; sale $265,000
13643 SE Eastridge St ; 2,303 square feet; sale $268,000
14525 SE Duke St ; 3,771 square feet; sale $302,000
17127 SE Manley St ; 2,553 square feet; sale $336,000
13924 SE Fircrest St ; 3,944 square feet; sale $375,000
97266
3700 SE 119th Ave ; 2,013 square feet; sale $199,400
3322 SE 118th Ave ; 1,705 square feet; sale $199,900
10606 SE Rex St ; 3,336 square feet; sale $225,000
12118 SE Knapp Ln ; 2,408 square feet; sale $239,000
7824 SE 114th Ave ; 3,964 square feet; sale $330,000

Source: First American Real Estate Solutions

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Friday, June 1, 2012

Video: Talking Numbers: Liberty Media After Sirius

Liberty Media is interested in Sirius XM Radio, so should you be interested in the stock? Barton Crockett, Lazard Capital Markets and Carter Worth, Oppenheimer, offer a technical analysis.

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Kenya remittances rise 37 pct yr/yr in April

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Travel insurance to Canada?

Hi everyone. I?m planning to visit Vancouver, BC in August and I?m really concerned about travel insurance (health is the priority). I?m gonna stay there for 5 nights, and I will be entering from the USA (i live in the USA). Does anybody have any suggestions about which company to use to buy the insurance? I would prefer US-based companies. I found one with good rates, but their website looks really unprofessional, so i?m afraid that they are just scammers. If you had experience with any of these companies ? i will be happy to read about it.
Thanks.

Best answer:

Answer by Karen L
Canadians probably don?t know much about travel insurance to purchase in the US, since we buy ours in Canada if we?re travelling out of the country. I usually buy mine through an automobile club, and you might try that. You don?t have to be a member to buy travel insurance there, at least you don?t here. Or go with one of the really big names like Blue Cross. It?s very inexpensive no matter where you buy it, especially compared with other travel costs. Mine would cost less than $ 20 for 5 days.

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